Nioxin Hair Gym
Hair gains take strength, they take focus and drive, they take… shampoo. Nioxin’s NEW Hair Fall Defense Shampoo proves that real strength starts at the root and makes it simple to grow stronger hair with just a swap to your washing reps.
To launch Nioxin’s HFDS, we invited press and influencers to hit the Hair Gym, where they trained their strands like athletes. Guided by Nioxin stylist “Hair Trainers,” guests moved through Hair Strength Training circuits, each one packing a punch for major hair gains.
The activation flexed hard on social, with everyone sharing, tagging, and showing off their stronger hair.
