Client The Body Shop
Role Art Director
Content Development
Social Media Strategy
The Body Shop At Home
The Body Shop asked us to inspire young, ambitious consultants to dive into its direct selling beauty business in the U.S. The problem? Overcoming MLM stigmas when everyone and their mother thinks it’s a scheme.
Using social insights, data signals, and cohort research, we shaped creative that resonated with these beauty hustlers and spoke their go-getter language.
