Client
Palmers
Role
Senior Art Director, Art Lead
Creative Strategy
Content Development
Production
Impact
197M+ Views, 248M+ Impressions,
67k follower growth in 4 months
Buzz
Essence, Little Black Book
Show Yourself Love
Palmer’s is the #1 Cocoa Butter Formula Brand. Even a 175+ year-old legacy brand can get a little stale. Its products work hard, but the brand wasn’t connecting on a human level. We needed to add a little bit of… spice.
#ShowYourselfLove flips the script on boring, product-first messaging. This 360° campaign highlights intimate moments of self-love, making the brand feel relatable, confident and real.
It brought Palmer’s to life in a way that resonated with real people, turning everyday routines into moments of celebration.
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