Client Luvs
More to Luvs
It was the comeback heard around the (parenting) world, but first it started with owning our sh*t.
From leaks and cheap materials to scathing online reviews, Luvs had earned its fair share of tough love from parents. Ahead of their Platinum Protection launch, Luvs had to prove that its new innovations actually solved the problems parents had been calling out for years by calling them out ourselves.
To prove that we heard our bad reviews loud and clear, we put them front and center. Real reviews from real parents became the stars of teaser content ahead of launch, supported by an influencer-driven social push that turned our haters into Luvers.
Role Senior Art Director, Art Lead
Creative Strategy
Content Development
Production
Impact
56% SOV increase
11% Positive Sentiment increase
11M+ Impressions in Reach
$18K in Added Value Content
Buzz
Business Wire, Essence, Parenting Healthy
