Aussie Breaks the Curl Rules
↘ CLIENT
Aussie Haircare
↘ ROLE
Associate Creative Director, Art Lead
Creative Strategy
Brand Experience
Content Development
Production
↘ BUZZ
Ok!
Great curls don't need a 12-step rulebook, a curl bible, or a gatekeeper with a diffuser. And, Aussie's Ultra Wonder is here to prove it.
To launch, we built a 360 campaign that dared Gen Z to ditch everything they'd been told and wonder what their curls could actually do.
