↘ CLIENT
Palmer’s

↘ ROLE
Senior Art Director, Art Lead
Creative Strategy
Content Development
Production

↘ IMPACT
197M+ Views
248M+ Impressions
67k follower growth in 4 months

Palmer’s is the #1 Cocoa Butter Formula Brand. But even a 175+ year-old legacy brand can get a little stale. Its products work hard, yet the brand wasn’t connecting on a human level. We needed to add a little bit of… spice.

#ShowYourselfLove flips the script on boring, product-first messaging. This 360° campaign highlights intimate moments of self-love, making the brand feel relatable, confident and real.

It brought Palmer’s to life in a way that resonated with real people, turning everyday routines into moments of celebration.

#SHOWYOURSELFLOVE SHOWING UP ON SOCIAL

@ally_yost Your sign to let it go. ❤️ ps this @palmersus lotion makes me smell like a chocolate birthday cake and feels so good.🧴 Have a great day, girlypop. 🫶🏻 #ShowYourselfLove #PalmersPartner ♬ State Lines - Novo Amor

@palmersus @heidighim, we 🧡 those amazing facts about new babies and how you’re showing so much love for yourself and your new little girl. #palmers #cocoabutter #cocoabutterformula #palmersmom #moms #momstobe #pregnancy #stretchmarks #skincare #skincareroutine #selfcare #selfcareroutine #selflove #showyourselflove ♬ original sound - Palmer's

@heybriajones Show yourself love everyday with @Palmer’s 🤍 #PalmersPartner #ShowYourselfLove ♬ original sound - BRIA

@palmersus @_necola.grace_ we love that energy! Nice pajamas, too. 🧡 #palmers #cocoabutter #cocoabutterformula #bodylotion #bodyoil #glowingskin #moisturize #selfcare #selfcareroutine #skincare #skincareroutine #selflove #showyourselflove ♬ original sound - Palmer's

Palmer’s Show Yourself Love

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